Every year there are a few companies that are truly disruptive, either because they change the business model, or they are more integrated, or they are open source, or they are just free.
It's very easy today to create a brand, a logo, or even just a design. There are tools out there like Canva that allow anyone to create artwork that can be used in multiple platforms and mediums. The hard part is to keep it consistent throughout the year.
